This was a personal project in which I tasked myself to redesign a local restaurant/brewery's logo. The logo mark is a canyon in the shape of a lightning bolt with a sun rising in the background. Being a Tucson, Arizona based brewery, I attempted to convey a desert feeling. I used one of their original brand colors (or matched it as close as possible. It's almost exact), PANTONE® P 14-7 U. The type is based on Century Gothic, but was edited to be rounded and have more precise geometrical shapes.
↧