"Rajza after Kato" is a 2-years urban project, which aims to create through a series of actions, workshops, sessions and exhibitions, an alternative "visual map" of the city of Katowice.
The corporate identity design is based on the concept of motion, which refers to the title "rajzy" - in the Silesian dialect: hiking, tours. The main element in the identification is the logo, that uses Campton Bold font, lightly modified, to achieve the effect of movement.
Look at the poster at
www.pilarrojo.es/Rajza-po-Kato