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Whirlpool's 25 Years in Italy

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Whirlpool's 25 Years in Italy

This is my logo proposal for Whrilpool's 25 years in Italy. Whrilpool's identity is based on the concept of "Pride and Passion" (for the things they do and how they do) and on "Respect for diversity and Teamworking". I've been thinking for some days about all this stuff and something came into my mind at last. I've merged the 2 into the 5 representing the concept of Teamworking and Respect (because of the differences between "2" and "5": one is even and the other is odd). I also wanted to emphasize the fact that even if they're so different, at last they're similar (both have a curvature and an horizontal stick).


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