This is one of those projects in which you feel involved from the very first minute. We received the assignment of creating a naming and rebranding for a Pop-up Store that would take place in Madrid.
The name "VIVA" had a double meaning. "Viva!" used as a spanish interjection for happiness and "Viva" which also means alive.
Following those two basic concepts we created a visual world with a living logo that would adapt to the circumstances and formats and that could transmit that happiness, and the joy of living the moment at our store & terrace.
Unfortunately, this project remained as a concept for different reasons out of our hands but still we feel very proud of the results.
http://thewoork.co/?portfolio=viva-pop-up-2